White-Hat SEO
What is a White-Hat SEO?
When it comes to ranking your website, you want to try your best reach the first page of Google. All kinds of SEO help to rank your site, but we need to distinguish that what is ethical and long-term and what should be avoided?
Here we discuss only White-Hat SEO and Black-Hat SEO. We will see how is White-Hat SEO helpful to rank and stay on the first page of Google, and why should we avoid Black-Hat SEO.
White-Hat SEO
In white-hat SEO, we apply some strategies and tactics for website optimization that are approved by the Google. The main goal is to provide the best and most relevant search results to the end-user.
Black-Hat SEO
Whereas, black-hat SEO is the opposite of white-hat SEO that means using the strategies and tactics that are not approved by Google and applying them leads to the violation and later de-ranks the unethically ranked site.
Keyword Stuffing
When it comes to black-hat SEO tactics, you can do stuff such as keyword stuffing and spamming your link over the internet. Temporarily, your page might show up on the front page of Google, still as people find out that the information on your blog is not very good or it provides no value, then Google will figure it out, and eventually, your site will drop down in the rankings or disappear entirely.
To provide value to your search terms or keywords, you should create engaging and original content. For example, “The best drones that are available in 2019 or 2020” is a particular search item that you're trying to rank your site for. For this, you will create a nice 1,500 to 2,000 words article that is really breaking down the minutiae of what makes a drone, a good drone. Thus, people will stay on your site longer, and they will be able to get more information from what they are reading. As a result, your page will go up the rankings.
Social Bookmarking
When you create your polished 1,500 to 2,000 words blog posts, you need to tell people about it. Social bookmark it by sharing it on social media platforms such as Facebook,
Twitter, Reddit, stumble upon, etc. and promote your blog there. What it does is the link juice that goes from that post to your website. Consequently, going to increase the rankings of your page.
Forum Posting
Here you will provide the value to the readership. Answer the questions that people in your niche are asking and then put the link to your blog as a way to a solution to the asked problems.
Comment Backlinks
Find other blog posts around the internet that are similar to yours, especially when it comes to your niche. Read their article and give an attractive and detailed blog comment containing your blog link that is filled with value to the readers.
Guest Posting
Guest posting is similar to blog commenting or comment backlinks, where you find other blogs on the internet that are similar to your niche. Send an email to the webmaster or the person who runs that blog and ask if you can share an article with them.
If they allow you then write a 100% authentic and detailed piece of writing and send it to them. Don't copy something off of your site. It would bring traffic to your site indirectly from their site.
One drawback of using white-hat tactics versus black-hat tactics is the fact that black-hat will get you on the front page of Google really fast, but it's only going to be short-lived and won't be sustained very long. However, white-hat tactics take a lot longer, but once you get there, you're generally going to stay longer regardless of the other algorithm changes that Google can make at any point. So, white-hat tactics are sustainable and can last for years.
